On The Beach Case Study
A responsive email campaign
On the Beach is the UK’s leading independent beach holiday specialist. They wanted to launch an email marketing campaign to engage with subscribers, encourage repeat online engagement and ultimately lead to increased revenue. As their customer base uses a variety of devices to read emails, they needed an email template and design that was responsive for desktop, tablet and mobile users.
Design
Development
Mobile
Illustration
Seamless transition
We created and designed the email templates for several different campaigns, with alternative layouts for mobile display to improve click through rates. Illustration was used to compliment the On the Beach branding and provide a seamless transition from email to website.
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