Caelum Contracts Case Study
A Fresh Image
Caelum Contracts are a roofing company based in London. They’ve worked on a range of high profile projects in central London and have a portfolio of work that they want clients to access with ease. Whilst their existing website presented images of their projects, the site was around ten years old and didn’t present their work or brand at its best. Caelum wanted to freshen up their digital profile to impress clients, contractors and architects.
Design
Development
Illustration
More than just a portfolio
Whilst Caelum Contracts needed a new digital portfolio, they also wanted to create a website that would help them win new business. Up to this point, Caelum’s customer base was with commercial projects.
The company wanted to diversify their customer base and start working with domestic clients. They earmarked a new website and modern digital approach to attract homeowners searching for roofing contractors via the internet.
Optimised for the user
We moved Caelum Contracts from their static HTML template to a WordPress CMS, allowing them to make changes and additions to the portfolio section with ease.
We designed the site with a minimalist approach, emitting a sense of confidence and professionalism, including ‘call back’ buttons and a cost calculator to enhance usability and create a point of differentiation from Caelum’s competitor websites.
